Practical thinking for complex commerce decisions.

Articles for teams weighing platform ownership, customisation, architecture and the changing economics of ecommerce engineering.

All Insights AI & Ecommerce Open Commerce Ecommerce Operations CMS Solutions

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Featured · Article B2B, D2C or hybrid: choosing the right commerce model Your customers may be businesses, consumers or both. How to tell which commerce model you actually operate - and what each one has to get right behind the storefront. 2 min read

Article When open commerce is worth owning Open commerce gives you control over the code, data, integrations and roadmap. A balanced guide to when that control is worth the responsibility - and when SaaS is enough. 2 min read

Article What good long-term ecommerce support looks like Launch is the start of a platform's working life, not the end of the project. What long-term support should look like - and what to ask a support partner. 1 min read

Article When a business needs CMS, commerce - or both Not every digital project needs a commerce platform, and not every commerce project needs a separate CMS. How to decide where content and transactions should live. 1 min read

Article Why choose Umbraco for a content-rich business website? Umbraco combines an approachable editor experience with the flexibility of open-source .NET. Why that matters for organisations with complex content, structured data and integrations. 1 min read Article Replatforming without losing operational knowledge The riskiest part of replatforming is rarely the new platform. It is the knowledge buried in the old one. A practical guide to migrating without losing it. 1 min read Article Why AI Changes the Economics of Ecommerce AI reduces the cost of repetitive engineering work, allowing ecommerce teams to invest more effort in architecture, integrations and operational outcomes. 6 min read