One business. Different customers. Connected commerce.
We build platforms that serve trade accounts, dealers, distributors and direct consumers without forcing every audience through the same journey or duplicating the systems behind them.
Running separate storefronts often creates duplicate work and fragmented data.
Trade pricing, credit and approvals must coexist with retail prices and card payments.
Multiple audiences draw from the same catalogue, inventory and fulfilment operation.
A customer may be a consumer, dealer, employee or buyer in different contexts.
Hybrid capabilities
Show the right catalogue, price, payment and account tools to each customer.
Reuse product, stock, order and fulfilment services without duplicating logic.
Support brands, countries, currencies and tax regimes from governed shared architecture.
Measure performance across trade and retail while preserving meaningful audience reporting.
Different journeys. Shared operational core.
Trade and account customers
Negotiated pricing, credit, approvals, purchase orders and account tools.
Shared commerce core
Products, inventory, orders, customer identity and fulfilment services reused where appropriate.
Direct consumers
Retail pricing, card payments, promotions, discovery and consumer self-service.
Operational systems
ERP, PIM, WMS, CRM and reporting remain governed systems of record.
Relevant case studies
Hybrid commerce FAQs
Does your business sit between B2B and D2C?
We can map the audiences, rules and shared systems before recommending the right platform structure.