Practical thinking for complex commerce decisions.

Articles for teams weighing platform ownership, customisation, architecture and the changing economics of ecommerce engineering.

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Featured · Article B2B, D2C or hybrid: choosing the right commerce model Your customers may be businesses, consumers or both. How to tell which commerce model you actually operate - and what each one has to get right behind the storefront. 2 min read
Article What good long-term ecommerce support looks like Launch is the start of a platform's working life, not the end of the project. What long-term support should look like - and what to ask a support partner. 1 min read
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