Practical thinking for complex commerce decisions.

Articles for teams weighing platform ownership, customisation, architecture and the changing economics of ecommerce engineering.

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Featured · Article B2B, D2C or hybrid: choosing the right commerce model Your customers may be businesses, consumers or both. How to tell which commerce model you actually operate - and what each one has to get right behind the storefront. 2 min read
Article Running trade and retail from one commerce platform Selling to trade customers and consumers does not have to mean two storefronts, two catalogues and two sets of integrations. How one connected platform can serve both. 1 min read Article What good long-term ecommerce support looks like Launch is the start of a platform's working life, not the end of the project. What long-term support should look like - and what to ask a support partner. 1 min read
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