Practical thinking for complex commerce decisions.
Articles for teams weighing platform ownership, customisation, architecture and the changing economics of ecommerce engineering.
Featured · Article
SaaS vs Open Commerce for Complex B2B
A practical decision framework for choosing between SaaS convenience and open commerce flexibility in complex B2B environments.
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Personalisation in the B2B Buying Process
B2B customers have more complex and diverse needs, expectations, and decision-making processes than individual consumers. Read how to personalise B2B ecommerce.
Article
Designing a User-Friendly B2B Ecommerce Website
B2B customers expect a seamless, convenient, and personalized online shopping experience. Read how designing a user-friendly B2B site is different to B2C.
Article
Understanding B2B Customer Needs and Expectations
Understanding customer needs is crucial for B2B marketers who want to create value, build trust, and foster long-term relationships with their customers.
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Article
Personalisation in the B2B Buying Process
B2B customers have more complex and diverse needs, expectations, and decision-making processes than individual consumers. Read how to personalise B2B ecommerce.
Article
Designing a User-Friendly B2B Ecommerce Website
B2B customers expect a seamless, convenient, and personalized online shopping experience. Read how designing a user-friendly B2B site is different to B2C.
Article
Understanding B2B Customer Needs and Expectations
Understanding customer needs is crucial for B2B marketers who want to create value, build trust, and foster long-term relationships with their customers.
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