Practical thinking for complex commerce decisions.
Articles for teams weighing platform ownership, customisation, architecture and the changing economics of ecommerce engineering.
Featured · Article
SaaS vs Open Commerce for Complex B2B
A practical decision framework for choosing between SaaS convenience and open commerce flexibility in complex B2B environments.
Guide
Core Features For Users Of B2B Ecommerce Platforms
Whether you’re a manufacturer, distributor, or wholesaler, having the right features for users of your B2B ecommerce platform is crucial. Read our tips.
Guide
Key Commercial Features For B2B Ecommerce Websites
Business to business customer relationships are often very different to the B2C world, requiring functionality that wouldn’t be thought of on a B2C website.
Guide
How to Create a Seamless, Engaging and Informative Buying Experience for B2B Customers
Streamlining the purchasing process enhances efficiency, reduces friction, and improves customer satisfaction for B2B ecommerce customers. Read how to do it.
Article
Personalisation in the B2B Buying Process
B2B customers have more complex and diverse needs, expectations, and decision-making processes than individual consumers. Read how to personalise B2B ecommerce.
Article
Designing a User-Friendly B2B Ecommerce Website
B2B customers expect a seamless, convenient, and personalized online shopping experience. Read how designing a user-friendly B2B site is different to B2C.
Article
Understanding B2B Customer Needs and Expectations
Understanding customer needs is crucial for B2B marketers who want to create value, build trust, and foster long-term relationships with their customers.
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Guide
Core Features For Users Of B2B Ecommerce Platforms
Whether you’re a manufacturer, distributor, or wholesaler, having the right features for users of your B2B ecommerce platform is crucial. Read our tips.
Guide
Key Commercial Features For B2B Ecommerce Websites
Business to business customer relationships are often very different to the B2C world, requiring functionality that wouldn’t be thought of on a B2C website.
Guide
How to Create a Seamless, Engaging and Informative Buying Experience for B2B Customers
Streamlining the purchasing process enhances efficiency, reduces friction, and improves customer satisfaction for B2B ecommerce customers. Read how to do it.
Article
Personalisation in the B2B Buying Process
B2B customers have more complex and diverse needs, expectations, and decision-making processes than individual consumers. Read how to personalise B2B ecommerce.
Article
Designing a User-Friendly B2B Ecommerce Website
B2B customers expect a seamless, convenient, and personalized online shopping experience. Read how designing a user-friendly B2B site is different to B2C.
Article
Understanding B2B Customer Needs and Expectations
Understanding customer needs is crucial for B2B marketers who want to create value, build trust, and foster long-term relationships with their customers.
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