Your ecommerce platform. Your content. Your control.
Your ecommerce team has ideas. Your platform should make them easier to deliver.
WIC Page Builder brings powerful visual content management, flexible merchandising and AI-assisted editing to nopCommerce, giving your team greater freedom to create, manage and improve the customer experience.
Build landing pages, customise product layouts, manage campaigns and create content for different audiences, all within your nopCommerce environment.
Less reliance on developers for routine content changes. More freedom to focus on what makes your business stand out.
Give your team the tools to do more
A powerful ecommerce platform is important. But so is the ability to use it effectively every day.
Marketing teams need to create campaigns. Merchandisers need to showcase products. Ecommerce managers need to update content, improve navigation and respond to changing business priorities.
WIC Page Builder brings these activities into a visual editing experience designed for nopCommerce.
Instead of treating every new page or content change as a development task, your team can work with reusable components, flexible layouts and ready-made templates.
And because it works alongside nopCommerce, you can combine richer content with the products, categories and customer experiences already managed by your store.
Create the pages you want, without starting from scratch
WIC Page Builder gives editors a visual workspace with components, a storefront-style preview and settings they can manage directly.
Drag elements into place, update text and images, adjust layouts and preview your changes before publishing.
Build pages using sections, columns, images, text, buttons, product displays, testimonials, accordions, tabs and other components.
Start from layouts designed for campaigns, brand stories, product content and different types of ecommerce pages.
Create shared blocks for content you use across multiple pages. Update a published block once and the change appears wherever it is used.
Speed up page creation with predefined arrangements of components, or create your own patterns for consistent layouts.
Use theme styling, component permissions and locked layouts to protect important design decisions while giving editors control over content.
Bring your products into the experience
Great ecommerce content should help customers discover, understand and buy your products.
WIC Page Builder connects visual content creation with your nopCommerce catalogue, allowing you to build richer shopping experiences around your products.
Show selected products, bestsellers, new arrivals or products from particular categories, manufacturers or tags.
Create product lists that follow your catalogue automatically, reducing the need to maintain every product display manually.
Highlight individual products with images, descriptions, customer-specific prices and Add to Cart functionality.
Create tailored layouts for product, category and manufacturer pages, combining essential ecommerce functions with richer content.
Use banners, countdowns, call-to-action sections and scheduled content to support seasonal campaigns and promotional activity.
The result is a more connected experience, where content and commerce work together rather than sitting in separate parts of the website.
Different audiences. Experiences that fit.
Not every customer shops in the same way. A trade buyer may want to reorder products quickly using SKUs, while a consumer may want product comparisons, buying guides and richer brand content.
WIC Page Builder helps you support both.
- Quick Order components for SKU and quantity entry
- Bulk ordering through pasted lists or CSV uploads
- Account-aware calls to action
- Trade-specific content and promotional messages
- Customer-role visibility for components and pages
- Rich product storytelling
- Promotional landing pages
- Buying guides and product comparisons
- Dynamic merchandising sections
- Newsletter sign-ups and campaign countdowns
Show relevant content to different customer roles and stores, allowing one ecommerce solution to serve multiple audiences with more tailored experiences.
From idea to draft, with a little help from AI
Creating useful ecommerce content takes time. WIC Page Builder includes AI-assisted tools to help your team work more efficiently.
Describe the page or section you need and use AI to prepare an initial draft based on your instructions, available components and design guidance.
Generate a proposed page or add new content from a brief, then review and edit the result.
Get alternative wording for headings, descriptions and other text fields.
Generate translations for supported content fields across your store's configured languages.
Provide business context and tone-of-voice guidance to help keep AI-generated content consistent with your brand.
AI-generated content remains subject to editorial review. Your team decides what to keep and when to publish.
AI can help create the first draft. Your people remain responsible for what customers see.
Let AI help prepare the work. Keep people in charge of publishing.
WIC Page Builder goes beyond AI suggestions inside the editor.
It also provides controlled access for compatible AI agents through the Model Context Protocol (MCP).
With authorised access, an agent can inspect pages and catalogue information, help prepare content changes and create drafts.
Agents can also request publication, but cannot publish directly.
A member of your team reviews the proposed changes, checks the preview and decides whether to approve them.
This creates opportunities for new ways of working, from preparing campaign content to assisting with larger content updates, without giving AI uncontrolled publishing access.
- AI agent Inspects pages and catalogue information
- AI agent Prepares content changes and creates drafts
- AI agent Requests publication
- Your team Reviews, checks the preview and approves
Pages, menus and customer communications
Page Builder capabilities extend beyond standalone website pages.
Create and manage navigation menus with structured links, promotional panels and content tailored to different customer groups.
Visually design nopCommerce emails, including order and account communications, with reusable layouts, shared branding and preview tools.
Design richer blog and news layouts, connect articles to products and display relevant posts throughout your storefront.
Manage site-wide messages, reusable promotional sections and content that appears across multiple parts of your store.
Together, these capabilities help your team maintain a more consistent customer experience across the storefront.
Give editors freedom without losing oversight
More flexibility should not mean losing control over your website.
WIC Page Builder includes publishing and management features designed to help teams work confidently.
See how content will appear and check changes before they reach customers.
Prepare campaign pages and content ahead of time, with defined publication and end dates.
Review earlier versions, understand what changed and restore a previously published version where needed.
Control who can edit, publish or change important parts of a design.
Maintain consistency across teams while still allowing individual pages to evolve.
It is a practical balance between editorial independence and structured management.
Designed for nopCommerce. Backed by people who know it inside out.
WIC Page Builder has been developed by Wired In Commerce, an official nopCommerce Gold Solution Partner.
We understand that running an ecommerce business involves much more than keeping the website online. Your teams need to launch campaigns, manage products, respond to customers and continually improve how your business sells.
We have developed Page Builder to help address those everyday needs while retaining the flexibility of nopCommerce.
And because we are an experienced ecommerce development team, we can also help with the wider platform - from custom functionality and integrations to ongoing support and improvements.
You get powerful tools, backed by people you can talk to.
WIC Page Builder FAQs
See what more you could do with nopCommerce
Whether you are planning a new ecommerce platform or looking for more control over an existing one, WIC Page Builder could open up new possibilities for your team. We would be happy to show you how it works and discuss how it could fit your business.