WHAT WE DO
Ecommerce User Experience
Wired In’s experience in UX design means that we can guide you through improvements to your site’s design and functionality that we know from experience will make a difference to your site’s performance and user satisfaction. From improving the clarity of page layouts and information presentation to navigation structure and search functionality, we will recommend and implement changes to drive additional revenue that can also help your e-commerce SEO.
Looking beyond pure user experience and into the realms of conversion rate optimisation, we can work with you to test checkout features & messaging, layouts that promote conversion drivers (offers, reviews, key benefits etc.), different payment options and a multitude of other elements that can squeeze more sales from your existing traffic.
Covering everything from persuasive copywriting to A/B testing checkout functionality changes, Wired In is your partner for ecommerce CRO.
The Importance of Ecommerce User Experience
User experience is the backbone of any successful ecommerce platform. It's the bridge between your products and the customers you want to reach. A well-crafted user experience can:
- Boost Conversions
A user-friendly interface that simplifies the buying process encourages users to complete their purchases. Streamlined checkout processes, intuitive navigation, and persuasive product displays are just a few elements that can significantly impact your conversion rates.
Failing to review and improve your e-commerce site’s user experience is simply leaving money on the table. There are always improvements to be made and new features, language, layouts and designs to test. This is the highest ROI activity you can invest in with ecommerce – making often simple improvements to a site that improve its conversion rate means generating more revenue per user without any increase in the costs of traffic generation.
- Enhance Customer Loyalty
Providing a delightful shopping experience keeps customers coming back. Happy customers are more likely to become repeat buyers and brand advocates, leading to long-term success and sustained growth.
Customer acquisition is an expensive business. Maximising the lifetime value of those customers has a huge effect on the ROI of your acquisition activity and the user experience of your site is paramount in retaining them.
- Improve SEO Rankings
Search engines favour websites that offer a great user experience. A well-optimised, user-friendly website is more likely to rank higher in search engine results, increasing your visibility and attracting organic traffic.
You can see Google’s emphasis on the importance of a good user experience in their documentation on Core Web Vitals, the ways that they measure real-world user experience to inform their ranking algorithm.
Our Approach to Ecommerce User Experience
At Wired In, we specialise in creating ecommerce websites that prioritise user experience. Our approach is grounded in a deep understanding of both user behaviour and industry trends. Here's how we ensure an exceptional ecommerce user experience for your website:
- User-Centric Design
We start by putting your customers at the centre of the design process. Our team conducts thorough user research to understand your target audience, their needs, and pain points. This research informs the design of your website, ensuring that it resonates with your customers.
- Responsive Design
With the majority of online shopping happening on mobile devices for most retailers, we prioritise responsive design. Your ecommerce website will adapt seamlessly to different screen sizes and devices, providing a consistent and engaging experience for all users.
- Intuitive Navigation
We create logical and user-friendly navigation structures, making it easy for customers to find what they're looking for. Intuitive menus, clear categories, and search functionality are all part of our navigation strategy.
- High-Quality Imagery and Product Presentation
Visuals play a crucial role in ecommerce. We ensure that your product images are of the highest quality and provide multiple views, zoom functionality, and product videos when applicable. This helps customers make informed decisions and reduces the likelihood of returns.
- Streamlined Checkout Process
Cart abandonment is a common issue in ecommerce. We optimise the checkout process to minimise friction, offering guest checkout options, multiple payment methods, and clear calls-to-action to help customers complete their purchases.
- Performance Optimisation
Slow-loading websites can frustrate users and drive them away – Google’s data shows that for every second of delay in mobile page load, conversions can fall by up to 20%. We optimise the performance of your ecommerce site to ensure fast loading times, smooth transitions, and a glitch-free experience.
Let's Elevate Your Ecommerce User Experience Together
Your ecommerce success hinges on providing an exceptional user experience. At Wired In, we have the expertise, experience, and dedication to craft a user-centric ecommerce platform that drives conversions, builds loyalty, and boosts your online presence.
Contact us today to discuss your ecommerce project and discover how we can help you create an ecommerce user experience that sets you apart in the competitive online marketplace. Together, we'll turn your ecommerce vision into a user-friendly reality that keeps customers coming back for more.
Ecommerce UX Facts & Statistics
- 88% of online shoppers won’t return to an ecommerce website after a poor experience. (Amazon/Baymard Institute)
- 35% of money is left on the table because of bad UX in ecommerce. (Amazon/Baymard Institute)
- Every £1 invested in UX results can deliver a £100 return. (Forrester)
- 89% of consumers shop with a competitor after a poor user experience. (WebFX)
- Almost 70% of online shopping carts are abandoned, with complicated checkout processes being a major cause. Streamlining checkout can reduce abandonment. (Baymard Institute)
- Personalisation has shown to influence 59% of user purchase decisions. (Infosys)
- A well-designed user interface can improve conversion rates up to 200%. (Forrester)
Ecommerce Sites From Wired In